Gamification: A New Era of Influence
Gamification: A New Era of Influence Influencing customers to increase their purchases during their shopping, or to make sure they’d come back to the store in a higher tempo, or to encourage them to tell more people about the experience they had inside the retail. The three goals are crucial for any business in order […]
The Monetary Value of a Story – Storytelling in Marketing
The Monetary Value of a Story – Storytelling in Marketing At the begining of the story I: For how much is this chair? He: It’s for 500 pound, it’s a rocking chair made from beech wood, its condition is great, just the fabric needs refurbished. I: Thank you, bye. I: For how much is this […]
The Thinking Heart – Perusasion
The Thinking Heart – Persuasion Over the past centuries the concept of heart and Thinking has gone through three major phases. The first began from the first creation until the Renaissance. The main understanding was that the heart is the organ responsible for love, hate, and inclination. This was inspired from various religion beliefs so […]
Strategy of Hypermarkets – A Journey of Persuasion
Strategy of Hypermarkets – A Journey of Persuasion Strategy of Hypermarkets and retails in general became an arena for manipulating and influencing customers toward certain channels of consumption. The new booming of malls and giant selling spaces spread all over the world has created a testing lab for psychologist and behavioral engineers for the sake […]
Selling: The Best Strategy to Sell is NOT TO SELL
Selling :The Best Strategy to Sell is NOT TO SELL One of the most heinous selling tactic ever used before is the so-called “cold selling” that includes cold calls, cold emails, and cold begging to the customer so to buy what he never got a chance to know before. This cold approach is the tool […]
Storytelling in Business Q&A
Storytelling in Business Q&A What is Storytelling and what differentiate it from other methods of communication? Well, let me tell a small and renowned anecdote. Once upon time two little ladies competed to attract the attention of the people while walking through the village, the first lady called Truth, she went first, she was confident […]
Persuasion psychology – Q&A
Persuasion psychology – Q&A What is Persuasion psychology ? One famous old quote says “Mathematics is the mother of all sciences.” I got a degree in Engineering and I remember one wise advice from a senior engineer who told me that if you want to fully understand your subjects and to be good engineer, you […]
The Stories of a Manager – Storytelling in Management
The Stories of a Manager – Storytelling in Management The world of business today has a completely different shape than a century ago; even each decade has its own conditions and criteria that don’t match the previous one. The beginnings of the twentieth century witnessed tremendous changes in industrial manufacturing. For the first time in […]
Why Managers Should Consider Using Algorithms
Why Managers Should Consider Using Algorithms? Decision-making is what distinguish a managers from any other executive in the organization. In hierarchical organization, the main difference between the junior executive till the top senior managers is about the quality of decisions they make. As depicted in the following figure, the career path of an employee is […]
Behavioral Change in Organizations
Behavioral Change in Organizations A fascinating book called “The small big” written by Steve J. Martin, Noah Goldstein, Robert Cialdini which is recently published. A book which its main insight comes from its title “how the smallest change could lead to the biggest effect”, usually this small Behavioral change almost cost nothing. By just changing […]
