Discount Offer A Smart Scarce Offer – Pricing Psychology
Discount Offer A Smart Scarce Offer – Pricing Psychology A thrilling offer by one of the broadband internet providers in Egypt that Discount Offers 50% discount for the first 9 months of subscription. Invincible! No? It’s a good and ordinary marketing way to attracted new clients and let them get used to the product and […]
Error Management – Reviving an Abandoned Business Strategy
Error Management – Reviving an Abandoned Business Strategy One day I was flicking through the recruitment service websites, anxiously seeking to apply for a job as being a fresh graduate full of passion to begin a long career path, but all of sudden I got stumbled across all those vacancies that weren’t meeting my qualification […]
Manager-X: The Chess Manager
Manager-X: The Chess Manager A manager role remains as one of the most sophisticated jobs at any organization, mainly because of the ambiguous needs such job necessitates, to the wide varieties of skills a manager should have. But, what makes the job more and more complicated is the unclear job description and unclear goals demanded […]
The Optimal Posture of Persuasion
The Optimal Posture of the Questions in Persuasion A new research conducted by Zak Tarmala, to study the effect on Persuasion when a diagnostic question is being asked before the insight is delivered, and then to compare the results when the insight is firstly delivered and then popping up the diagnostic question, the study included […]
Error Management – Q&A
Error Management – Q&A Once an English poet Alexander Pope said “To Err is human, to forgive, divine.” Human beings knew since too long that whatever the precautions taken, humans still susceptible to make errors, but it seems that our modern organizations were very late to realize this fact, so errors were being dealt with […]
What Went Wrong with UBER Campagin?
What went wrong with UBER Campagin? Recently UBER initiated a marketing campaign at the main avenues of Cairo, by pinning huge advertisement boards at the main squares and crossroads, it contains a picture of an UBER Campaign rider along with a statement that supposedly is (a persuasive) one! Regardless that these kind of campaigns are […]
Sales #1 Trait of an Outstanding Salesperson
What is the #1 Trait of an Outstanding Salesperson What really makes sales jobs (including marketing in the good old days) as the most in-demand job ever? Simply, we all human being have something to sell, so we never quit needing salespeople. mmm, good, so Why this particular job is the most unbearable and soul-crushing […]
A Persuasion Tip to Careem
A Persuasion Tip to Careem Recently, Careem the car booking service sent me the following text message that include a persuasion tip . “Free Rides For One Year From Careem! The top 5 users to use promo code “Sana-3alina” till end of March will win free rides for one year from Careem” Such an offer […]
When Persuasion Kills!
When Persuasion Kills! Imagine an unwitting person gets invited to philanthropy event to that specialized in persuasion to raise fund for needy people, then everything goes wrong and that person gets involved in unlawful acts that finally oblige him to cover up the mess he made by pushing off a man from the top of […]
