التأثير النفسي في التسويق والمبيعات

[vc_row height=”auto” color_scheme=”primary” us_bg_image_source=”media” us_bg_image=”4257″ us_bg_repeat=”no-repeat” us_bg_parallax=”vertical” us_bg_parallax_reverse=”1″ us_bg_overlay_color=”rgba(26,26,26,0.33)” content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22_content_heading%22%7D%7D” columns_gap=”0rem”][vc_column][us_separator][us_separator][us_separator][us_separator][us_separator][us_separator][us_iconbox icon=”” color=”custom” icon_color=”#ffa633″ size=”3rem” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%7D%7D”]

علم التأثير السيكولوجي وتطبيقاته هو المهارة الأكثر أهمية لمسؤولي التسويق والمبيعات

[/us_iconbox][us_separator][us_separator][us_separator][us_separator size=”small”][us_btn label=”” link=”url:%2523services” style=”5″ align=”center” icon=”fas|arrow-down” css=”%7B%22default%22%3A%7B%22width%22%3A%2280px%22%2C%22height%22%3A%2280px%22%2C%22position%22%3A%22relative%22%2C%22bottom%22%3A%22-42px%22%2C%22z-index%22%3A%221%22%7D%2C%22laptops%22%3A%7B%22width%22%3A%2280px%22%2C%22height%22%3A%2280px%22%7D%2C%22tablets%22%3A%7B%22width%22%3A%2280px%22%2C%22height%22%3A%2280px%22%7D%2C%22mobiles%22%3A%7B%22width%22%3A%2280px%22%2C%22height%22%3A%2280px%22%7D%7D”][/vc_column][/vc_row][vc_row height=”small” columns=”custom” el_id=”services” columns_layout=”4fr 5fr” tablets_columns=”1″ columns_gap=”4rem”][vc_column css=”%7B%22tablets%22%3A%7B%22width%22%3A%22100%25%22%7D%7D” width=”2/5″][us_separator][us_text text=”أهمية التسويق السيكولوجي” tag=”h4″ css=”%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D”][us_image image=”2910″ align=”center” css=”%7B%22default%22%3A%7B%22padding-right%22%3A%2220%25%22%2C%22animation-name%22%3A%22afr%22%7D%2C%22laptops%22%3A%7B%22padding-right%22%3A%2220%25%22%7D%2C%22tablets%22%3A%7B%22padding-left%22%3A%2220%25%22%2C%22padding-right%22%3A%2220%25%22%7D%2C%22mobiles%22%3A%7B%22padding-left%22%3A%2220%25%22%2C%22padding-right%22%3A%2220%25%22%7D%7D”][/vc_column][vc_column width=”3/5″][us_separator size=”small”][us_iconbox icon=”far|head-side-brain” title=”قوة التأثير النفسي” title_size=”calc(1vmax + 10px)” title_tag=”h3″ color=”custom” icon_color=”#ffa633″ size=”3rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%7D%7D”]يقال أن كل دولار يتم إنفاقه في التسويق يضيع نصفه، ولكن المشكلة الأكبر تكمن في عدم معرفة فيما أُهدر هذا النصف. هذا النصف في العادة يضيع نتيجة لضعف التأثير النفسي على المستهلك.​​[/us_iconbox][us_separator show_line=”1″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22fade%22%7D%7D”][us_iconbox icon=”far|head-side-medical” title=”المؤثرات السيكولوجية” title_size=”calc(1vmax + 10px)” title_tag=”h3″ color=”custom” icon_color=”#ffa633″ size=”3rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22100ms%22%7D%7D”]

يوجد العشرات من المؤثرات السيكولوجية التي تساهم في نجاح الحملات التسويقية، والتي تهتم بالعديد من التفاصيل مثل الأسعار، الخصومات، العروض الخاصة، المحتوى الذي يجذب الانتباه، استهداف الفئات النفسية المختلفة، المؤثرات المختلفة لدرجات الألوان،…إلخ.

[/us_iconbox][us_separator show_line=”1″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22fade%22%2C%22animation-delay%22%3A%22100ms%22%7D%7D”][us_iconbox icon=”far|user-cog” title=”كسب ولاء العملاء” title_size=”calc(1vmax + 10px)” title_tag=”h3″ color=”custom” icon_color=”#ffa633″ size=”3rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22200ms%22%7D%7D”]

يهتم التأثير السيكولوجي بتفعيل استراتيجيات كسب ولاء العملاء، تحفيز التسويق الشفهي، وتطبيق أساليب اللوعبة لزيادة التفاعل،..إلخ.

[/us_iconbox][us_separator show_line=”1″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22fade%22%2C%22animation-delay%22%3A%22200ms%22%7D%7D”][us_iconbox icon=”far|user-chart” title=”التسويق الخارجي” title_size=”calc(1vmax + 10px)” title_tag=”h3″ color=”custom” icon_color=”#ffa633″ size=”3rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22300ms%22%7D%7D”]

دبلومة التسويق السيكولوجي هي الوحيدة من نوعها باللغة العربية والتي تقدم عدة دورات متخصصة بها كل ما تحتاجه لاحتراف تقنيات التسويق السيكولوجي والتي تنقسم إلى Outbound Marketing Psychology وهي الخاصة بأساليب التأثير النفسي في عملية التسويق التي تهدف إلى الترويج المباشر للسلعة.

[/us_iconbox][us_separator show_line=”1″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22fade%22%2C%22animation-delay%22%3A%22300ms%22%7D%7D”][us_iconbox icon=”far|fireplace” title=”التسويق الداخلي” title_size=”calc(1vmax + 10px)” title_tag=”h3″ color=”custom” icon_color=”#ffa633″ size=”3rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22400ms%22%7D%7D”]

الجزء الثاني هو Inbound Marketing Psychology وهو الخاص باستخدام أساليب التأثير في عملية التسويق التي تهدف إلى جذب الجمهور إلى المحتوى الغير مباشر، والسعي لجعل العميل هو من يأخذ الخطوة الأولى تجاه المنتج.

[/us_iconbox][us_separator][/vc_column][/vc_row][vc_row height=”small” us_bg_overlay_color=”_content_bg_alt” css=”%7B%22default%22%3A%7B%22padding-bottom%22%3A%220px%22%7D%7D”][vc_column][us_text text=”مراحل استخدام المؤثرات النفسية في التسويق” tag=”h3″ css=”%7B%22default%22%3A%7B%22text-align%22%3A%22right%22%7D%7D”][us_separator size=”small”][/vc_column][/vc_row][vc_row height=”small” us_bg_overlay_color=”_content_bg_alt” columns=”3-2″ content_placement=”middle” columns_reverse=”1″ css=”%7B%22default%22%3A%7B%22padding-top%22%3A%220px%22%7D%7D” laptops_columns=”3-2″ columns_gap=”1rem”][vc_column width=”2/3″][vc_row_inner columns=”2″][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%7D%7D” width=”1/2″][us_text text=”01″ css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_primary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%224rem%22%2C%22line-height%22%3A%221%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%7D”][us_text text=”تحديد الوضع الحالي للعلامة التجارية والمنتج” tag=”h3″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%22calc%28%201px%20%2B%201.5vmax%20%29%3B%22%2C%22line-height%22%3A%221.2%22%2C%22margin-top%22%3A%2210px%22%2C%22margin-bottom%22%3A%2210px%22%7D%7D”][us_text text=”يجب البدء بمعرفة كيفية إدراك المستهلك للعلامة التجارية، وتصنيف المنتج سواء كان Utilitarian أو Hedonic، وذلك لاختيار الأسلوب المناسب.”][/vc_column_inner][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22250ms%22%7D%7D” width=”1/2″][us_text text=”02″ css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_primary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%224rem%22%2C%22line-height%22%3A%221%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%7D”][us_text text=”استخدام قائمة التحقق – Marketing Psychology Checklist” tag=”h3″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%22calc%28%201px%20%2B%201.5vmax%20%29%3B%22%2C%22line-height%22%3A%221.2%22%2C%22margin-top%22%3A%2210px%22%2C%22margin-bottom%22%3A%2210px%22%7D%7D”][us_text text=”كما يستخدم الطيارون قائمة تحقق لتنفيذ العشرات من المهام لتنفيذ عملية الطيران والإقلاع والهبوط، كذلك يستخدم محترف التسويق قائمة التحقق الخاصة بالتسويق السيكولوجي والتي تحتوي على عشرات الأساليب المختلفة للتأثير النفسي.”][/vc_column_inner][/vc_row_inner][us_separator][vc_row_inner columns=”2″][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22500ms%22%7D%7D” width=”1/2″][us_text text=”03″ css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_primary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%224rem%22%2C%22line-height%22%3A%221%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%7D”][us_text text=”التجربة الثنائية للاستراتيجية – A/B Testing” tag=”h3″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%22calc%28%201px%20%2B%201.5vmax%20%29%3B%22%2C%22line-height%22%3A%221.2%22%2C%22margin-top%22%3A%2210px%22%2C%22margin-bottom%22%3A%2210px%22%7D%7D”][us_text text=”يجب البدء بعمل تجربة لاستخدام متغيرات مختلفة بهدف التحقق من التأثير الإجابي للأسلوب السيكولوجي المُستخدم.”][/vc_column_inner][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22650ms%22%7D%7D” width=”1/2″][us_text text=”04″ css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_primary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%224rem%22%2C%22line-height%22%3A%221%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_secondary%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%227rem%22%2C%22line-height%22%3A%221%22%7D%7D”][us_text text=”التنفيذ الطويل المدى للاستراتيجية الناجحة” tag=”h3″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%22calc%28%201px%20%2B%201.5vmax%20%29%3B%22%2C%22line-height%22%3A%221.2%22%2C%22margin-top%22%3A%2210px%22%2C%22margin-bottom%22%3A%2210px%22%7D%7D”][us_text text=”يتم تنفيذ الاستراتيجية التي أثبتت نجاحًا لمدة زمنية محددة، ومن ثم تقييم العائد على الاستثمار، وأخيرًا، إيقاف الاستراتيجية تجنبًا لضعف تأثيرها نتيجة لتكرار ظهورها، ومن ثم استبدالها بأخرى.”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column css=”%7B%22default%22%3A%7B%22margin-left%22%3A%2250px%22%2C%22animation-name%22%3A%22afc%22%7D%2C%22laptops%22%3A%7B%22margin-left%22%3A%2250px%22%7D%2C%22tablets%22%3A%7B%22margin-left%22%3A%2250px%22%7D%2C%22mobiles%22%3A%7B%22margin-left%22%3A%220px%22%7D%7D” width=”1/3″][us_image image=”2015″ size=”full” align=”center” css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afl%22%7D%2C%22mobiles%22%3A%7B%22padding-left%22%3A%2220%25%22%2C%22padding-right%22%3A%2220%25%22%7D%7D”][/vc_column][/vc_row][vc_row height=”small” color_scheme=”footer-bottom” columns=”2″ content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=””][vc_column width=”1/4″][us_text text=”اقرأ عن التسويق السيكولوجي” tag=”h4″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%231a1a1a%22%2C%22text-align%22%3A%22right%22%2C%22animation-name%22%3A%22afr%22%2C%22animation-delay%22%3A%220.5s%22%7D%7D”][us_text text=”متوفر نسخة مجانية للفصل الأول لكلا الكتابين” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%231a1a1a%22%2C%22font-size%22%3A%2213px%22%2C%22animation-name%22%3A%22afr%22%2C%22animation-delay%22%3A%22250ms%22%7D%7D”][us_btn label=”اعرف المزيد” link=”url:https%3A%2F%2Fheshamezat.com%2F%25d8%25a7%25d9%2584%25d9%2583%25d8%25aa%25d8%25a8%2F” style=”2″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afc%22%7D%7D”][/vc_column][vc_column width=”3/4″][vc_row_inner][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22aft%22%7D%7D” width=”1/2″][us_image image=”1390″ align=”center”][/vc_column_inner][vc_column_inner css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%7D%7D” width=”1/2″][us_image image=”1389″ align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row columns=”custom” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22_content_bg_alt%22%7D%7D” columns_layout=”3fr 4fr” laptops_columns=”2″ tablets_columns=”1″ columns_gap=”1.5rem”][vc_column width=”1/2″][us_text text=”التسويق السيكولوجي في أرقام” tag=”h5″ css=”%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22font-size%22%3A%2245px%22%7D%7D”][us_separator][vc_row_inner columns=”2-3″ laptops_columns=”2″ columns_gap=”1.5rem”][vc_column_inner width=”2/5″][us_vwrapper alignment=”center” valign=”middle” css=”%7B%22default%22%3A%7B%22color%22%3A%22_header_middle_text%22%2C%22background-color%22%3A%22_header_middle_bg%22%2C%22padding-bottom%22%3A%22100%25%22%2C%22border-radius%22%3A%2250%25%22%2C%22position%22%3A%22relative%22%7D%7D”][us_counter final=”70 +” color=”custom” title=”مقال تعليمي” title_tag=”div” css=”%7B%22default%22%3A%7B%22color%22%3A%22_header_middle_text%22%2C%22font-size%22%3A%223rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22left%22%3A%2225%25%22%2C%22top%22%3A%2225%25%22%2C%22right%22%3A%2225%25%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%223rem%22%2C%22font-weight%22%3A%22700%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%226rem%22%2C%22font-weight%22%3A%22700%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%226rem%22%2C%22font-weight%22%3A%22700%22%7D%7D”][/us_vwrapper][/vc_column_inner][vc_column_inner width=”3/5″][us_vwrapper alignment=”center” valign=”middle” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22_content_heading%22%2C%22padding-bottom%22%3A%22100%25%22%2C%22border-radius%22%3A%2250%25%22%7D%7D”][us_counter initial=”0″ final=”15″ color=”custom” title=”دورات تدريبية” title_tag=”div” css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_bg%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%222.7rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2235%25%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%222.3rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%223rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%224em%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%7D%7D”][/us_vwrapper][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_row_inner columns=”3-2″ laptops_columns=”2″ columns_gap=”1.5rem”][vc_column_inner css=”%7B%22default%22%3A%7B%22margin-top%22%3A%22100px%22%7D%2C%22laptops%22%3A%7B%22margin-top%22%3A%22100px%22%7D%2C%22tablets%22%3A%7B%22margin-top%22%3A%220px%22%7D%2C%22mobiles%22%3A%7B%22margin-top%22%3A%220px%22%7D%7D” width=”3/5″][us_vwrapper alignment=”center” valign=”middle” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23ffffff%22%2C%22padding-bottom%22%3A%22100%25%22%2C%22border-radius%22%3A%2250%25%22%7D%7D”][us_counter initial=”4000″ final=”5400″ color=”custom” custom_color=”_content_heading” title=”طالب” title_tag=”div” css=”%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22font-size%22%3A%226rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2233%25%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_heading%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%223rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2215%25%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_heading%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%226rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2222%25%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_heading%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%226rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2235%25%22%7D%7D”][/us_vwrapper][/vc_column_inner][vc_column_inner width=”2/5″][us_vwrapper alignment=”center” valign=”middle” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22_content_primary%22%2C%22padding-bottom%22%3A%22100%25%22%2C%22border-radius%22%3A%2250%25%22%7D%2C%22laptops%22%3A%7B%22padding-bottom%22%3A%22100%25%22%7D%2C%22tablets%22%3A%7B%22padding-bottom%22%3A%22100%25%22%7D%2C%22mobiles%22%3A%7B%22padding-bottom%22%3A%22100%25%22%7D%7D”][us_counter initial=”0″ final=”2″ color=”custom” title=”كتاب” title_tag=”div” css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%222.5rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2217%25%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%222.3rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22top%22%3A%2217%25%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%223rem%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22left%22%3A%220px%22%2C%22top%22%3A%2225%25%22%2C%22right%22%3A%220px%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_footer_text%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%224em%22%2C%22font-family%22%3A%22h1%22%2C%22font-weight%22%3A%22700%22%2C%22position%22%3A%22absolute%22%2C%22left%22%3A%220px%22%2C%22top%22%3A%2225%25%22%2C%22right%22%3A%220px%22%7D%7D”][/us_vwrapper][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row columns=”1-2″ tablets_columns=”1″ columns_gap=”0rem”][vc_column css=”%7B%22default%22%3A%7B%22max-width%22%3A%22400px%22%2C%22animation-name%22%3A%22aft%22%7D%7D” width=”1/3″][us_text text=”مقالات” link_type=”custom” link=”url:https%3A%2F%2Fheshamezat.com%2F%25d8%25a7%25d9%2584%25d9%2585%25d8%25af%25d9%2588%25d9%2586%25d8%25a9%2F|title:%D8%A7%D9%84%D9%85%D9%82%D8%A7%D9%84%D8%A7%D8%AA|target:_blank” hide_with_empty_link=”” tag=”h2″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%2250px%22%7D%7D”][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2220px%22%2C%22line-height%22%3A%221.7%22%2C%22font-family%22%3A%22h1%22%7D%7D”]

موقعنا يهتم بالتسويق السيكولوجي، إليك اهم مقالاتنا عن التسويق تتعلم من خلالها سلوكيات العميل وما الذي يؤثر على قراراته واهتماماته.

[/vc_column_text][us_separator][us_btn label=”جميع المقالات” link=”url:https%3A%2F%2Fheshamezat.com%2F%25d8%25a7%25d9%2584%25d9%2585%25d8%25af%25d9%2588%25d9%2586%25d8%25a9%2F|title:%D9%85%D9%82%D8%A7%D9%84%D8%A7%D8%AA|target:_blank” style=”2″][/vc_column][vc_column stretch=”1″ css=”%7B%22default%22%3A%7B%22padding-right%22%3A%221rem%22%7D%2C%22laptops%22%3A%7B%22padding-right%22%3A%221rem%22%7D%2C%22tablets%22%3A%7B%22padding-right%22%3A%222rem%22%7D%2C%22mobiles%22%3A%7B%22padding-right%22%3A%220rem%22%7D%7D” width=”2/3″][us_carousel taxonomy_category=”conversion-optimization,advertising-psychology,management,gamification-in-marketing,gamification-%d8%a7%d9%84%d8%aa%d9%84%d8%b9%d9%8a%d8%a8-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82,copywriting-psychology,loyalty-marketing,marketing-consulting,pricing-psychology,principles-of-marketing-psychology,psychological-taregting-uncategorized-ar,psychology-of-persuasion,sales-psychology,storytelling-in-marketing,strategic-marketing-plan,word-of-mouth-marketing,%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82,%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9,%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a,%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a,%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a,%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b4%d9%81%d9%87%d9%8a,%d8%a7%d9%84%d8%b3%d8%b1%d8%af-%d9%88%d8%a7%d9%84%d9%82%d8%b5%d8%b5-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82,%d8%a7%d9%84%d9%88%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82,%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d8%b9%d8%af%d9%84-%d8%a7%d9%84%d8%aa%d8%ad%d9%88%d9%8a%d9%84,%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86,%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%a5%d9%82%d9%86%d8%a7%d8%b9,%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%a8%d9%8a%d8%b9,%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a9-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89,%d9%85%d8%a8%d8%a7%d8%af%d8%a6-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a” orderby=”rand” items_layout=”682″ ignore_items_size=”1″ columns=”3″ items_gap=”1rem” items_ratio=”1×1″ carousel_arrows=”” carousel_dots=”” carousel_center=”” carousel_slideby=”” carousel_loop=”1″ carousel_autoheight=”” carousel_fade=”” carousel_autoplay=”1″ carousel_autoplay_smooth=”” breakpoint_1_width=”1500px” breakpoint_1_cols=”2″ breakpoint_1_autoplay=”1″ breakpoint_2_width=”1300px” breakpoint_2_autoplay=”1″ breakpoint_3_width=”620px” breakpoint_3_autoplay=”1″ css=”%7B%22default%22%3A%7B%22animation-name%22%3A%22afb%22%2C%22animation-delay%22%3A%22250ms%22%7D%7D”][/vc_column][/vc_row][vc_row height=”small” us_bg_overlay_color=”#c6c6c6″ columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23666666%22%7D%7D” disable_element=”yes”][vc_column][us_text text=”ارارء العملاء والطلاب لدينا” tag=”h2″ css=”%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D”][us_separator][us_grid post_type=”us_testimonial” items_quantity=”3″ items_layout=”727″ ignore_items_size=”1″ load_animation=”afb” columns=”3″ items_gap=”0.8rem” css=”%7B%22default%22%3A%7B%22font-family%22%3A%22h1%22%7D%7D”][/vc_column][/vc_row][vc_row height=”auto” us_bg_overlay_color=”#e8e8e8″ columns_type=”” columns_reverse=”” ignore_columns_stacking=”” us_shape_show_top=”1″ us_shape_top=”wave” us_shape_height_top=”10vh”][vc_column][us_text text=”قائمة العملاء” tag=”h2″ css=”%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D”][us_carousel post_type=”attachment” images=”1734,1732,1731,1730,1729,1728,1727,1726,1725,1724,1723,1722,1721″ orderby=”rand” items_quantity=”100″ items_layout=”1635″ columns=”3″ img_size=”mailpoet_newsletter_max” items_ratio=”16×9″ carousel_arrows=”” carousel_dots=”1″ carousel_center=”” carousel_slideby=”” carousel_loop=”” carousel_autoheight=”” carousel_fade=”” carousel_autoplay=”1″ carousel_interval=”1s” carousel_autoplay_smooth=”” breakpoint_1_cols=”4″ breakpoint_1_autoplay=”1″ breakpoint_2_cols=”3″ breakpoint_2_autoplay=”1″ breakpoint_3_autoplay=”1″][/vc_column][/vc_row]