Escalating Commitment: The Rule of 10 in Persuasion
Escalating Commitment: The Rule of 10 in Persuasion Although the escalating commitment is one of the best persuasion techniques ever used as we already mentioned in the previous article “When Persuasion Kills!”, yet because it necessitates a lot of patience, stamina, and intelligence, that’s why less people actually use it, and other less people can […]
The Three Axis of Persuasion
The Three Axis of Persuasion People tend to focus on some certain details as a direct influence of their professional expertise, while other people don’t draw the same amount of attention, for instance, I have one friend who whenever steps into any place, he used to look at the floor and unfold carpets and rugs, […]
The Thinking Heart – Perusasion
The Thinking Heart – Persuasion Over the past centuries the concept of heart and Thinking has gone through three major phases. The first began from the first creation until the Renaissance. The main understanding was that the heart is the organ responsible for love, hate, and inclination. This was inspired from various religion beliefs so […]
Strategy of Hypermarkets – A Journey of Persuasion
Strategy of Hypermarkets – A Journey of Persuasion Strategy of Hypermarkets and retails in general became an arena for manipulating and influencing customers toward certain channels of consumption. The new booming of malls and giant selling spaces spread all over the world has created a testing lab for psychologist and behavioral engineers for the sake […]
Persuasion psychology – Q&A
Persuasion psychology – Q&A What is Persuasion psychology ? One famous old quote says “Mathematics is the mother of all sciences.” I got a degree in Engineering and I remember one wise advice from a senior engineer who told me that if you want to fully understand your subjects and to be good engineer, you […]
The Optimal Posture of Persuasion
The Optimal Posture of the Questions in Persuasion A new research conducted by Zak Tarmala, to study the effect on Persuasion when a diagnostic question is being asked before the insight is delivered, and then to compare the results when the insight is firstly delivered and then popping up the diagnostic question, the study included […]
What Went Wrong with UBER Campagin?
What went wrong with UBER Campagin? Recently UBER initiated a marketing campaign at the main avenues of Cairo, by pinning huge advertisement boards at the main squares and crossroads, it contains a picture of an UBER Campaign rider along with a statement that supposedly is (a persuasive) one! Regardless that these kind of campaigns are […]
A Persuasion Tip to Careem
A Persuasion Tip to Careem Recently, Careem the car booking service sent me the following text message that include a persuasion tip . “Free Rides For One Year From Careem! The top 5 users to use promo code “Sana-3alina” till end of March will win free rides for one year from Careem” Such an offer […]
When Persuasion Kills!
When Persuasion Kills! Imagine an unwitting person gets invited to philanthropy event to that specialized in persuasion to raise fund for needy people, then everything goes wrong and that person gets involved in unlawful acts that finally oblige him to cover up the mess he made by pushing off a man from the top of […]
