Persuasion psychology – Q&A

What is Persuasion psychology ?

One famous old quote says “Mathematics is the mother of all sciences.” I got a degree in Engineering and I remember one wise advice from a senior engineer who told me that if you want to fully understand your subjects and to be good engineer, you have to give more care to mathematics; it’s the origin of everything you study in your school.

The man was completely right, I recall how many stuff were vague and ambiguous in physics, thermodynamics, digital control although we could get good marks by studying a rehearsing a lot, but innovation and novelty in those fields of study just emerged once we understood the basic elements of such sciences which was the mathematics.

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The same phenomenon applies to persuasion psychology , it’s the mother and the origin of all the humanistic interaction disciplines, when the basic elements of persuasion is being studied and comprehended, its peripheral disciplines become easier to be digested and applied in a creative way. Selling is an explicit persuasion process that is about delivering goods and services with exchange of cash, marketing is about grabbing attention and implanting positive believes about some products. Success in leadership is all about the success of persuading followers to obey and comply with the leader’s plan and vision, teaching and parenting are such pure persuasion endeavor. Still people learn selling, marketing, leadership, teaching and parenting skills separately, they get sales courses, marketing workshops, leadership coaching, parenting counseling, and finally information gets jammed in. Learning those skills will get a completely different and better path; if they are all begin with its mathematics “Persuasion psychology .”?

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Why many people get frustrated from practicing social skills and persuasion is one of them?

Mainly because there is a mixing-up of the perception of behavioral science on one side and the natural and applied sciences on the other side, people deal with humanistic skills as if they were mathematical equations, so as the postulate formula dictates that one plus one equal two, so there is an expectancy to find this equation applicable other fields of science, but this is just true for analytical stuff, but for behavioral psychology, communication, persuasion things are a bit different, although also their ones plus ones equal twos as well, but we don’t know exactly whether the one was a real perfect one or a bit less, whether the result was steadfast two or a bit more, the variables and conditions of the persuasion process are infinite, and the knowledge we got about how the brain works and how emotions interact along with it, are still very primitive,

we can just observe vague causes and ambiguous effects, and from that little knowledge we create hypotheses, and finally we claim that doing so and so in such so and so conditions probably would lead to a substantial increase in persuasion, while repeating the same techniques with the same person in a very similar conditions could result to an adverse results,

and that’s for sure because one of the hundreds of unrevealed conditions were absent at the time of the second experiment. So, persuasion is best dealt by repeating and observing results till reaching to the best possible model we can reach, so we begin noticing a higher percentage of compliance in the tens of persuasion endeavors we do on a daily basis.
How much business leaders need to acquire persuasion skills?

Things are dramatically changed comparing twenty years ago. We are living in an age where the gap of competition between products are coming so close as never before in terms of quality, pricing, and services. The old competition that was based on, “I do it and no one else can do it the same i do.” has been narrowed down, and the most sophisticated hi-tech products now embraced various manufacturers in different parts of the world, where all of them need to increase their sales coverage, complaining from the tough competition. This fact of severe competition and similarity in efficiency added a new element of superiority that would let business to win the game, and this element is persuasion and more persuasion, it’s about adding more dose of logic to support the product, it’s about emotions that should exist between the seller and the buyer to be one of the leading factors to win the contract. Emotions are about likability, passion and amiability that have to be created between the speaker and the listener. Our today business needs persuasion as never before as it’s the last area of supremacy a company can harness to exclusively bring customers to its own side.

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Also if we speak about the challenge facing the recruitment arena cause of the lack of talents to fill working positions, we find a great need for persuasion so to convince the little good talents that our organization is their best option. The new start-up companies are in a desperate need to master persuasion skills to pitch their ideas and innovations to the sponsors who are checking out tens of other projects and inventions, but an impulse of persuasion could divert attention just one single project.

What are the most effective persuasion techniques that are easy to implement in business?

It’s quite difficult to give one absolute answer as it completely depends on the situation and conditions, the masters of such talent are the more flexible to instantly choose between the best tool that fit the need of such situation, and that same tool would be useless in another situation, this flexibility manifest a good expertise in persuasion. In our book “The Way of Innovation to The Art of Persuasion.” We propose a model of techniques that can be used according to the current mental and emotional states of the prospect; the process has to be very flexible and changeable.

But in general, one of the best effective persuasion psychology  techniques is Contrast, which is to use two sides of the coin rather than one, to change your talks, offers,

proposals, complains from one side to compare them the other side which has less value than your own proposal or to be more problematic than your sincere one, so the listener weighs the intensity of your topic not according to his frame of reference,

rather doing so according to the frame of reference you’ve just put it through. Another technique is Authority which used to be the master techniques of influence on the masses throughout the history, when you show that you got more Power,

knowledge, credibility about something, automatically the inner argument happening in the mind of the prospect about your topic gets faint, because no one know better than the experts. Finally, a very famous technique that Adolf Hitler used it in his various speeches is Fatigue,

he noticed that the same speech the he conducts at the daytime that tended to be rejected and argued by the audience, it goes seamlessly with less objection and arguing when he repeats it to the same social standard of people but at night after the audience are done with their hectic working day. So, when you ask for something or when you propose a format of contract to your boss so to approve it, choose to do so by the end of the working day so you got more chances of compliance as brains are already exhausted to scrutinize every statement you say or each clause you present,

prospects tend to bypass as much information and to comply so their brain go for rest as soon as they can. join now to our marketing psychology  diploma دبلومة التسويق النفسي